Schattenbaum DE Schedule

[MikeKling]

We really live in a good news-bad news area of the country.  The good news is this region has many clubs and many tracks all within easy driving distance.  The bad news is this creates a very competitive enviroment and each club is vying for the same customers (drivers).

Last year Schattenbaum's fall events saw dramatic fall off in attendance.  Metro NY-PCA cancelled one of their NJMP events for lack of registartions.  From this one might conclude that NJMP has reacged its saturation point for drivers.  So its interesting to note that Schattenbaum actually INCREASED their commitment to NJMP events.  But, they have added single, weekday events.  Is this low cost alternative to multi day, weekend events the wave of the future?  We should watch closely. 

Our consumers (drivers) have choices, and all clubs will need to try new venues to continue to have successful programs.  This year RTR is seeing some of those changes.  Our leadership should continue to be congratulated in trying ideas to improve our DE program.  From Taste of the Track to a revised schedule, it looks like RTR is focused on the future.

All that and a bag of chips.