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03-20-2007, 08:09 AM
...works if you're driving an older 911. Not so good if you're driving a 996 (like me) or 997. 
The internet is good, but it still doesn't get you to their 'real' price. The starting price (posted on the internet) at the dealers I spoke with was significantly higher than the price that I paid. The only edge I had was knowing what they were paying for the cars, so roughly knew their profit margin. Before starting the discussion I knew the price I was willing to pay and kept asking until I got someone to give it to me. In the end I was willing to drive out to Ocean, NJ to get the car if it got me the price I wanted (I was talking with Acura of Ocean). In the end I saved the 90 minute drive and managed to get it closer to home.
Could I have gotten the price lower? Sure - probably maybe a little lower, but the time and hassle that it would have taken me to get there was not worth it to me. In the end you have to aim for a win-win where you get a good car at a good price and the dealer makes a reasonable profit.
The internet is good, but it still doesn't get you to their 'real' price. The starting price (posted on the internet) at the dealers I spoke with was significantly higher than the price that I paid. The only edge I had was knowing what they were paying for the cars, so roughly knew their profit margin. Before starting the discussion I knew the price I was willing to pay and kept asking until I got someone to give it to me. In the end I was willing to drive out to Ocean, NJ to get the car if it got me the price I wanted (I was talking with Acura of Ocean). In the end I saved the 90 minute drive and managed to get it closer to home.
Could I have gotten the price lower? Sure - probably maybe a little lower, but the time and hassle that it would have taken me to get there was not worth it to me. In the end you have to aim for a win-win where you get a good car at a good price and the dealer makes a reasonable profit.