Fish and Porsche

[Phokaioglaukos]

Quotiing a Billingsgate fish merchant:

A few years ago no one wanted pollock. You couldn't give it away. Then Gordon Ramsay and Hugh Fearnley-Whittingstall told us we had to eat pollock instead of cod, because it was more sustainable. And because these men were on the television we did what we were told. Now, as well as making more money than cod does, it's going short. Which is daft, says Mark.

"That's a pollock," he says, holding one up. "Lovely piece of fish, lovely bright colours, that sort of thing. Tastes like shit. Then you get cod [holds up a cod]. That's a fish that's been swimming in the North Atlantic, feeding on the right products, since the day it was born. If that's a human being, that goes to the gym every day, yeah? It eats all the right foods. It probably drives a Porsche, right? [Goes back to the pollock] This – pollock – is sitting at home on the settee, in a tracksuit, watching Jeremy Kyle, eating a burger."